The fact that WhatsApp is still growing very fast is no secret. Now, we again have the confirmation that the number of active users has grown considerably. In April, WhatsApp announced it had 800 million active users. This number of active users has grown to 900 million. These new numbers were reported by WhatsApp founder Jan Koum.
Last april, WhatsApp revealed that there are 800 million people using the messaging service. This was then already a substantial growth compared to January of this year. In January 2015 WhatsApp had 700 million active users. By the way: the WhatsApp App was already downloaded and installed over 1 billion times. However, WhatsApp always communicates the number of active users to give in indication of the popularity of their messaging service.
Business model of WhatsApp
Experts are discussing about the question: When will WhatsApp actually make money? Facebook acquired WhatsApp early 2014. They paid an astronomical amount of money (19 billion dollar). So far, Facebook has not earned money with WhatsApp. Moreover, the App is still free to download and free to use. Facebook CEO Mark Zuckerberg already indicated that WhatsApp should start earning money once the service has 1 billion active users. Given the strong growth in recent months, experts expect that WhatsApp will reach 1 billion active users this year.
Previously, Zuckerberg made an apt comparison of WhatsApp and Facebook. In 2006, Facebook also struggled with the question how to make money. Meanwhile, more and more advertisers are joining the Facebook advertising. A few weeks ago, some insiders also mentioned that WhatsApp want to earn money with the offering of a customer service solution for other companies.